Sohna's Choice is located in Calgary, Alberta, Canada and ships around the world daily. Sohna's Choice is a ready-to-wear modern African inspired fashion clothing line with a touch of western style. We sell at a fair price without compromising quality.
Sohna – the founder and owner of Sohna's Choice was born and raised in Gambia. I have always loved fashion, I used to design and make my own dresses, that of my friends and family members, as a hobby. I find joy and happiness in it. I understand people, especially, women shop more by their personality than anything else. This is why I take my time in designing and constructing the clothing to fit my clients well, flatter their body shapes and boost their confidence when wearing my clothing.
While in Canada for a few years, I found this emptiness and sadness inside of me. Then I realized I was missing the one thing that brings joy and happiness to me – Fashion. I said I had to start a modern African inspired fashion clothing line with a touch of western style. I was told that I couldn't do it; that the African clothing industry in this part of the world is very scanty and that I will fail. People tried to discourage me from this industry and tried to motivate me into a different kind of business industry.
Being the kind of woman, I am, who always believes in herself and follow her heart, I didn't listen to any of them. In 2015, the name Sohna's Choice was born, followed by the business. I oversee the products designs, marketing and the financial side of the business. I have a wonderful staff at Sohna's Choice, and a great customer service experience is our priority.
Bottom line is I love what I do – designing and making clothing, I love doing it, I take pride in doing it and above all seeing my clients happy, brings the ultimate joy in me and makes me keep doing it.